With the online community being so strong, research companies are turning to web-based platforms in order to reach out to Canadian consumers. Online surveys and opinion polls are advantageous for both researchers and participants – researchers can carry out consumer polls quickly and easily while participants can earn money and rewards for sharing their opinions.

Answering survey

Below are SurveyCompare’s top eight survey panels. To make it easier to compare market research companies, we have provided information on their programs. Each survey company is different and has its own benefits. Some offer cash, which lets you use the money on anything you would like. Others offer gift cards or vouchers, so you can use your reward points to shop at your favorite stores. Finally, some panels are vibrant online communities where you can participate in various discussions and create your own polls. There’s something for everyone, so here’s more information to help you decide which panels are a good fit for you.


MySurvey was created to allow online participation in consumer opinions. They are part of Lightspeed Research and GMI, which have been conducting public opinions polls as Canadian Facts, NFO and TNS since 1932.

MySurvey uses a rewards point system. Members can accumulate points by completing surveys, product testing, focus groups and other activities sponsored by MySurvey. You can also earn points by referring new eligible members.

  • Value of reward points: $10 for 1,000 points
  • Payment per survey: estimated 5 to 200 points
  • Payment options: Paypal cash deposit, e-certificates and gift cards
  • Minimum payout: $10
  • Bonuses: $2,500 sweepstakes, monthly 10,000 points rewards
  • Survey length: Average of 10 minutes. Length given at the beginning of each survey

Global Test Market

Global Test Market was founded in 1999 and is part of Global Market Insite Inc. They allow consumers to impact research of new products and services through online opinions polls. They serve companies worldwide.

MarketPoints are issued as reward for participating in surveys. When you cash them out, a cheque will be mailed to you. Canada is one of 49 eligible countries for Global Test Market.

  • Value of reward points: $0.05USD per point
  • Payment per survey: Varies
  • Payment options: Cheque
  • Minimum payout: 1,000 points worth $50 USD
  • Bonuses: Daily sweepstakes of $300; quarterly sweepstakes worth up to $10,000
  • Survey length: Approximately 20 minutes


Toluna is an online community which rewards you for participating in online surveys, sponsored polls, profile surveys and inviting new members to join. You accumulate points which can be exchanged for cash or gifts. Toluna also offers a product testing program which allows you to keep the item you try out.

  • Value of reward points: $1 for 3,000 points
  • Payment per survey: 50 – 2,500 points
  • Payment options: Paypal, gift vouchers
  • Minimum payout: $20
  • Bonuses: new “Gifties” program; monthly prize draws; 500 points when you register
  • Survey length: a few minutes for short surveys; 20-30 minutes for long surveys


Earn Ipsos i-Say points by completing online surveys. Ipsos was established in 1975 and is one of the biggest research companies in the world, with over 5,000 clients in more than 100 countries.

  • Value of reward points: 1$ for 100 points
  • Payment per survey: 45 – 100 points
  • Payment options: Cheque, donations, pre-paid cards, Paypal
  • Minimum payout: $10 for 1,000 points
  • Bonuses: $5,000 sweepstakes; monthly draws; prize draws
  • Survey length: Varies – approximate length indicated for each survey

Survey Lion

Part of Canadian Viewpoint, Survey Lion is an online consumer panel. They specialise in market research data collection and have been serving Canadian companies for 25 years. Survey Lion pays cash for completed surveys and referring friends to the web panel.

  • Payment per survey: $1 - $10
  • Payment options: Cheque
  • Minimum payout: no minimum
  • Survey length: 5 – 15 minutes

NPD Online Research

NDP Group was established in 1967 and is a global market research company. NPD Online Research offers a sweepstakes program to panel participants. Sweepland points are accumulated by completing online surveys and can be used to enter various sweepstakes.

  • Value of reward points: 1 point per entry in sweepstakes – no cash value
  • Payment per survey: Varies. Point value indicated for each survey
  • Payment options: Various sweepstake prizes, including cash
  • Survey length: short

Opinion World

Opinion World is the online panel for Survey Sampling International (SSI) which specialises in survey research. They have clients across the globe and completed over 29 million surveys in 78 countries in the last year.

  • Value of reward points: 1$ for 100 points
  • Payment per survey: not specified
  • Payment options: Paypal, gift cards (Amazon, Home Hardware, Old Navy, etc.), donations
  • Minimum payout: $10
  • Bonuses: Quarterly draws of $1,250
  • Survey length: 10 - 15 minutes


As an online survey platform, Tellwut specialises in creating a community approach to opinion polls. Surveys on a wide variety of subjects are available, allowing you to share your insight and have fun while earning reward points.

  • Value of reward points: varies (about $1 for 400 points)
  • Payment per survey: 5 – 15 points
  • Payment options: Gift cards (, Future Shop, Best Buy, Cineplex, Winners, etc.)
  • Minimum payout: $10 (about 4,000 points)
  • Bonuses: Extra points for signing up, referring friends and creating surveys
  • Survey length: Short, often only a few questions

Completing surveys can allow you to earn rewards from the comfort of your own home. No special skills are needed, and as long as you have internet access, you can participate in the survey panels above. Fortunately, you can be a member of multiple survey panels, letting you participate in all of the ones that interest you. The more surveys you can complete, the faster you can accumulate rewards!